2. Downtowns represent an enormous amount of investment already in place.
3. A downtown's historic buildings provide a distinctive market identity for the community.
4. Downtowns attract and cultivate independent, locally-owned, businesses.
5. Downtowns create new jobs.
6. Downtown development minimizes air pollution.
7. Downtowns are true civic places.
8. Downtown revitalization is the ultimate form of recycling.
9. Downtowns are places where true innovation often occurs.
from "Why Downtowns (Should) Matter to Planning Commissioners" by Kenneth Lawson Smith
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